"Perception is everything when it comes to the success of an organization. Finally, a book that outlines the art of frontline success and the positive domino-effect it produces when the customer is satisfied."
—Eric Seaborg, president, Aspect Associates, LLC

"A collage of brilliantly simple and useful advice! These are real lessons in the fundamentals of customer service that everyone talks about, but few practice."
—Stacy Gasper, sales representative, Kansas Pathology Consultants