"Stories are the jewels of learning and Roger Schank is the prince of  storytelling. This collection of training stories is a must read!"
--Elliott Masie, founder, e-Learning CONSORTIUM

"Learning has become a strategic advantage in business over the last decade, but in trying to ‘optimize’ that advantage we've sterilized the process. In this book, Roger reminds us that teaching and learning can be fun and effective. It's like having a long personal conversation with Roger--it's fun, interesting, and illuminating."
--Tom Kelly, vice president, Cisco

"Roger Schank is a genius, his ideas are insightful, and provocative. His latest book is a must read for those who want to stay at the leading edge."
--Brandon Hall, lead researcher and CEO, Brandon-Hall.com