List of Tables, Figures, Templates, Exercises, and Survey.
Introduction: Getting the Most from This Resource.
1 The Value of a Corporate University.
What Is the Value of a Corporate University to Your Organization?
The Value of Learning.
Return on Investment.
Support for Your Corporate University.
First Steps Toward Creating Your Corporate University.
2 Planning the Corporate University: Strategy and Direction.
The Importance of Strategy.
Strategy Is Fundamental: Form Follows Function.
When Do You Use These Approaches?
3 Determining the Scope, Stakeholders, and Operating Principles.
Determining Your Scope, Stakeholders, and Operating Principles.
4 Governance: Who Decides What?
The Importance of Governance.
The Right Balance.
Rallying of the Committee.
5 Organizing the Corporate University.
How to Decide.
Sharing the Decision: The Role of the Governance Committee.
6 Staffing the Corporate University.
The Roles of the Corporate University Staff.
Five Steps for Building Your Staff.
Staff Competencies for Your Strategic Direction.
Assessment of Your Current Staff.
Your Staffing Model.
Your Staffing Plan.
7 Funding the Corporate University.
The Three Funding Models.
Choice of a Funding Model.
Implications of Funding Models.
8 Performance Analysis and Development Delivery.
Selection of Delivery Methods.
9 Marketing to Build Brand, Relationships, and Success.
Your Marketing Challenge.
What’s the Message?
Action Steps: Before the Launch.
Action Steps: Marketing After the Launch.
10 Metrics for Measuring Success.
Six Keys to Making Measurement Work.
Kirkpatrick’s Four Levels.
Efficiency and Effectiveness.
11 Final Thoughts.
About the Authors.
How to Use the CD-ROM.