Pfeiffer :: Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

ISBN: 978-0-7879-7067-3

Adobe E-Book

208 pages

June 2003

US $21.99

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“…a very useful book…” (Managing Service Quality, June 2004)

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