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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation [E-Book]
Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-7067-3
E-Book

Important E-Book Information

Other Available Formats: Hardcover

Price: US $34.95
Description
Table of Contents
Author Information
Reviews


Preface

1. Competing Through Services

2. Creating a Service Advantage

3. Service Maintenance: Removing Things Gone Wrong

4. Improving Service Performance: Adding Things Gone Right

5. Service Innovation

6. Lead the Way

Appendix: The IKEA Saga

Notes

The Authors

Index

 

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Other Titles by These Authors:
Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (Hardcover)

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