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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
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Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-6156-5
Hardcover
208 pages
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Other Available Formats:
E-Book
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Price: US $32.95
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| “…a very useful book…” (Managing Service Quality, June 2004)
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