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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-6156-5
Hardcover
208 pages

Other Available Formats: E-Book

 If you are an instructor, you may request an evaluation copy for this title.

Price: US $32.95
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“…a very useful book…” (Managing Service Quality, June 2004)
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Of Related Interest:
Other Titles by These Authors:
Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (E-Book)

Other Leadership Titles:
Leader to Leader (LTL), Volume 23, Winter 2001 (Paperback)
by Frances Hesselbein

Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits (Paperback)
by Andy Robinson

Leader to Leader (LTL), Volume 24 , Spring 2002 (Paperback)
by Frances Hesselbein

 
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