Introduction: Who Is This Book For?

How to Use This Guide: Notes for Participants.

FUNDRAISING BASICS.

Who Gives, and Why?

What Do You Think About Money?

What You Need Before You Begin Raising Money.

Completing the Case Statement.

The Role of Volunteers in Fundraising.

CHOOSING THE APPROPRIATE STRATEGY.

Overview of Fundraising Strategies and Their Uses.

Special Events.

The Wide World of Mail.

The Direct Mail Package.

Judicious Use of the Telephone.

Planning Major Gifts Campaigns.

CREATING A FUNDRAISING PLAN.

Approaching Prospects for a Major Gift.

Creating a Budget.

Putting It All Together in a Fundraising Plan.

Bibliography.

About the Author.