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Home > Professional Development Books > Management > Customer Relationship Management: A Strategic Imperative in the World of e-Business
Customer Relationship Management: A Strategic Imperative in the World of e-Business
ISBN: 978-0-471-64409-5
Hardcover
376 pages
May 2000
US $45.95 Add to Cart

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Stanley A. Brown is the Contributing Editor of Customer Relationship Management and a Partner in the Customer Relationship Management (CRM) consulting practice at PricewaterhouseCoopers. He leads PricewaterhouseCoopers' International Centre of Excellence in Customer Care.

He is a frequent speaker on the topic of customer care, and writes regularly for newsletters and magazine around the globe. He is the author of five previous books: Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability (Wiley, 1999), Breakthrough Customer Service: Best Practices of Leaders in Customer Support (Wiley, 1997), What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers (Wiley, 1995), Total Quality Service, and Creating the Service Culture.

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by Smith, Bucklin & Associates, Inc., Robert H. Wilbur (Editor)