DONALD A. MARCHAND is Professor of Information Management and Strategy at the International Institute of Management Development in Lausanne, Switzerland.
PROFESSOR WILLIAM J. KETTINGER is Director of the Center of Information Management and Technology Research at the Darla Moore School of Business, University of South Carolina.
JOHN D. ROLLINS is the managing partner of Strategic Information Technology Effectiveness for Accenture (formerly known as Andersen Consulting), a leading global management and technology consultancy.