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Radical E: From GE to Enron—Lessons on How to Rule the Web
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Joel Kurtzman, Glenn Rifkin
ISBN: 978-0-471-41047-8
Hardcover
224 pages
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Price: US $27.95
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JOEL KURTZMAN is Global Lead Partner for Thought Leadership at PricewaterhouseCoopers, the world's largest professional services firm. He is the former editor of the Harvard Business Review and of Strategy & Business and a former columnist at The New York Times. Kurtzman is the author of sixteen books, including The Death of Money, and has consulted to some of the world's largest companies.
GLENN RIFKIN is the coauthor of Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. He is a veteran business journalist, business commentator, and sought-after speaker who spent nearly a decade reporting and writing for The New York Times.
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