Establishing the Organization's Direction.

Working Together: Maximizing Board and Staff Effectiveness.

Creating a Marketing Orientation in the Nonprofit Organization.

PURSUING THE MISSION.

Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association.

Raising Money to Serve Your Cause.

Providing Needed Educational Programs.

Making Your Meetings Work—For You and Your Members.

Using Public Relations Tools to Reach a Broader Audience.

Getting Political Support for Your Cause.

Looking Beyond National Borders.

MANAGING THE ORGANIZATION.

The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications.

Financial Management.

Your People and Their Environment.

Knowing Important Legal Requirements.

Selecting and Using Consultants.

Index.