Introduction.

How to Use This Book.

1 Not Your Father's Economy: What Has Changed and Why Thinking = Value.

2 The Original Search Engine Brain.

3 Brain Operating Principle 1: Bermuda Triangles of Information: Given a black hole of information, people will fill the hole with Negative Conclusions.

4 Brain Operating Principle 2: Drive for Closure: People will strive for completion or a definitive answer, even when Neither Exists.

5 Brain Operating Principle 3: Infinite Loop Thinking: When people are stuck in a thinking loop, they are unable to See Alternatives.

6 Brain Operating Principle 4: Mental Maps: People rely on Mental Maps, made up of assumptions and unwritten rules, as Mental Shortcuts.

7 Brain Operating Principle 5: Repetition Required: People need repetition to learn, whether it is a new skill, instructions for a task, or meeting Business Goals.

8 Brain Operating Principle 6: What You Focus On Expands: What people focus on will grow in Their Perception.

9 Brain Operating Principle 7: What You Resist Persists: When people give their attention to something or push against something by resisting it, that something Will Persist.

References.

Acknowledgments.

About the Author.

Index.