SHANNON BRADFORD is a business trainer, speaker, and consultant, as well as the CEO and Chief Thinkologist of Mind Capital, a firm that specializes in training for marketing and human resources managers. Her clients include Disney, DuPont, Harris Corporation, Shell Chemical, and Volvo. Bradford has seventeen years of experience in marketing, public relations, and consulting, most recently for the business-to-business group of Saatchi & Saatchi.