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Brain Power: Maximize Communication and Cognitive Skills for Your Business Success
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Shannon Bradford
ISBN: 978-0-471-20188-5
Hardcover
217 pages
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Price: US $24.95
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Introduction.
How to Use This Book.
1 Not Your Father's Economy: What Has Changed and Why Thinking = Value.
2 The Original Search Engine Brain.
3 Brain Operating Principle 1: Bermuda Triangles of Information: Given a black hole of information, people will fill the hole with Negative Conclusions.
4 Brain Operating Principle 2: Drive for Closure: People will strive for completion or a definitive answer, even when Neither Exists.
5 Brain Operating Principle 3: Infinite Loop Thinking: When people are stuck in a thinking loop, they are unable to See Alternatives.
6 Brain Operating Principle 4: Mental Maps: People rely on Mental Maps, made up of assumptions and unwritten rules, as Mental Shortcuts.
7 Brain Operating Principle 5: Repetition Required: People need repetition to learn, whether it is a new skill, instructions for a task, or meeting Business Goals.
8 Brain Operating Principle 6: What You Focus On Expands: What people focus on will grow in Their Perception.
9 Brain Operating Principle 7: What You Resist Persists: When people give their attention to something or push against something by resisting it, that something Will Persist.
References.
Acknowledgments.
About the Author.
Index.
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