PART I: INTRODUCTION AND OVERVIEW.

1. Business Strategy: The Concept and Trends in Its Management.

2. Strategic Market Management: An Overview.

PART II: STRATEGIC ANALYSIS.

3. External and Customer Analysis.

4. Competitor Analysis.

5. Market Analysis.

6. Environmental Analysis and Strategic Uncertainty.

7. Internal Analysis.

PART III: ALTERNATIVE BUSINESS STRATEGIES.

8. Obtaining a Sustainable Competitive Advantage.

9. Differentiation Strategies.

10. Cost, Focus, and the Preemptive Move.

11. Strategic Positioning.

12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.

13. Diversification.

14. Strategies in Declining and Hostile Markets.

15. Global Strategies.

PART IV: IMPLEMENTATION.

16. Implementation.

Appendix: Planning Forms.

Index.