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Developing Business Strategies, 6th Edition
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David A. Aaker
ISBN: 978-0-471-06411-4
Hardcover
352 pages
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Price: US $44.95
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PART I: INTRODUCTION AND OVERVIEW.
1. Business Strategy: The Concept and Trends in Its Management.
2. Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
3. External and Customer Analysis.
4. Competitor Analysis.
5. Market Analysis.
6. Environmental Analysis and Strategic Uncertainty.
7. Internal Analysis.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
8. Obtaining a Sustainable Competitive Advantage.
9. Differentiation Strategies.
10. Cost, Focus, and the Preemptive Move.
11. Strategic Positioning.
12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
13. Diversification.
14. Strategies in Declining and Hostile Markets.
15. Global Strategies.
PART IV: IMPLEMENTATION.
16. Implementation.
Appendix: Planning Forms.
Index.
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