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Developing Business Strategies, 6th Edition
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David A. Aaker
ISBN: 978-0-471-06411-4
Hardcover
352 pages
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Price: US $44.95
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| DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.
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