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Performance Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
Stanley A. Brown, Moosha Gulycz
ISBN: 978-0-470-83161-8
Hardcover
320 pages

 If you are an instructor, you may request an evaluation copy for this title.

Price: US $44.95
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" a practical guide through the CRM minefield for anyone committed to delivering improved relationships " (Marketing, 24 October 2002)
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Of Related Interest:
Other Titles by These Authors:
Customer Relationship Management: A Strategic Imperative in the World of e-Business (Hardcover)

Other Management Titles:
Power Up: Transforming Organizations Through Shared Leadership (Hardcover)
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by Paula Martin, Karen Tate

How to Be an Effective Trainer: Skills for Managers and New Trainers, 3rd Edition (Paperback)
by Brian L. Delahaye, Barry J. Smith

 
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