Elaine Biech is president and managing principal of ebb associates inc, an organizational development firm that helps organizations work through large-scale change. Biech has been in the training and consulting field for thirty years and is the author and editor of four dozen books, including Pfeiffer Annuals of Training and Consulting, 90 World-Class Activities by 90 World-Class Trainers, Training for Dummies, The Business of Consulting, Second Edition, and Marketing and Selling Your Consulting Services all published by Wiley. Biech is the recipient of ASTD's highest honor, the Gordon M. Bliss award.