Acknowledgments.

Part I Introduction to the Business Logics Model.

1 Why and How to Use the Model.

2. How to Gather Data.

Part II The Business Logics Model in Detail.

3. External Logic.

4. Economic Logic.

5. Strategy Logic.

6. Customer Logic.

7. Product Logic.

8. Process Logic.

9. Structural Logic.

Part III Case Study/Research.

10. Case Study.

Afterword.

Author Biographies.

References.

Index.

Web site.

Summary Job Aid (for each component of the model).

Measures Worksheet.

External Scan Worksheet.

Internal Scan Worksheet.