Pfeiffer :: Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

ISBN: 978-0-470-18268-0

Hardcover

272 pages

April 2009

US $29.95

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Introduction.

Part One: Get Real.

Essential One: Wake Up.

Essential Two: Look Ahead.

Part Two: Get to Work.

Essential Three: Create.

Essential Four: Segment.

Essential Five: Implement.

Part Three: Get Prepared.

Essential Six: Sustain.

Essential Seven: Survive.

Part Four: What It Means to You.

Build a Talent Brand Legacy.

Notes.

Acknowledgments.

Index.

About the Authors.

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